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Make consumers 'fall in love' with your brand

Learn the new skills you need to evaluate, improve and monitor your brand

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3 CRITICAL STEPS TO OPTIMIZE YOUR BRAND

Discover new ways to utilize consumer psychology

For More Engaged Consumers and Ultimately More Sales

  • Work through the brand evaluation framework, developed by Convergytics, that uses the consumer's emotional 'bond' to more accurately understand brand perception.
  • Discover the qualitative and quantitative research, and statistical techniques you need to identify your current brand positioning, and develop more effective future marketing strategies.
  • Learn the new marketing mix modelling system that will help overcome changes in consumer behaviour and growing media democratization to get your voice heard.
  • Better leverage your data, using mathematical expertise and domain knowledge to accurately predict the impact of both short and long-term investments


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