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Leadership

Leadership

Convergytics is led by a strong team of analytics experts with expertise across Retail, CPG, Technology, Telecom & Media.

Sanjeev Mishra

Co-Founder

Sanjeev Mishra

Sanjeev is the co-founder and CEO of the company. He leads Analytical Solutions at Convergytics and leads many strategic accounts. His analytical prowess and strong business sensibility has helped design our analytical solutions.

He leads client engagement and delivery at Convergytics. He designed our patented Marketing Spends Attribution / Optimization & simulator solution. The tool is an integral part of the Media planning process for some of the leading retail and CPG brands.

In his past life, Sanjeev has initiated the analytical services BU within TNS. His work involved creating solutions, services and analytical products for the BU.

His accomplishments include:

  • Best Green Belt project of the year in GECIS
  • Most innovative product idea in TNS
  • Maintaining and Growing new accounts (from 5 to 50 in an year’s time)
  • Creating innovative frameworks for solving complex business problems

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Santosh Atre

Co-Founder

Santosh Atre

Santosh is the Co-founder and VP Client Engagement (US Accounts). He leads account management and adds value to clients by providing innovative analytics solutions. He also heads new business development for Convergytics.

Santosh has delivered innovative cross functional analytical solutions to many Fortune 500 retailers. He led growth on a strategic retail account in one of his past roles from 10 to 100 people. He delivered solutions to stakeholders in CRM/Marketing, Merchandising, Store Ops, Planning & Strategy.

His key areas of specialization include:

  • Analytics road map creation with clear ROI goals
  • Build analytics solutions & products for complex business problems
  • Marketing – Media Mix Modeling, ROI Measurement
  • CRM – Segmentation, Life Cycle Models, Product Based Models and Integrated Contact Strategy
  • Retail Analytics – Store Operations, Merchandising & Assortment, Pricing, Strategy & Planning

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Randhir Hebbar

Co-Founder

Randhir Hebbar

Randhir is co-founder and VP of Client Engagement (Non-US). He leads many key accounts and leads the Digital and BI practice.

He is a Digital Marketing & Analytics Expert who has worked with large MNCs across the globe. He has delivered innovative solutions to complex business problems. He has rich experience in building solutions using various technologies. He also has a proven track-record of setting up and growing large analytics teams.

His key areas of specialization include:

  • Data Warehousing, BI & Dashboarding
  • Digital Analytics – Digital Audit, Analytics Engineering, Site Optimization, CRO, UX / Usability Studies, Cart Abandonment
  • Marketing: Multi-Touch Attribution and Digital Spends Optimization
  • eCRM – Segmentation, Life Cycle Models, LTV, Campaign Analytics and Integrated Contact Strategy
  • Social Media Analytics – Topic Mining, Sentiment Analysis, Social Media Effectiveness

View Randhir Hebbar's LinkedIn profile View Randhir Hebbar’s profile
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