CPG PRICING STRATEGY
Global consumer numbers are surging. So are new brands and shopping channels. To help consumer goods companies effectively serve emerging and mature markets, Convergytics brings efficient global operating models and processes that manage scale, complexity and strategies to drive growth.
Ads & Marketing
- Improve ad effectiveness and use in-store promotions to attract customers
- Media mix models to identify optimum advertising mix
- Measure effectiveness of Coupon based promotions, In Store displays and Loyalty programs
Operational
- Improve supply chain capabilities to reduce lost sales/shrink & reduce cost
- Demand forecasting and safety stock to ensure product availability
- Inventory replenishment to improve turns ratio
- Route optimization to reduce delivery costs
Store Analytics
- Store benchmarking study to identify top/bottom performers
- Analyze and recommend better shelf positioning (e.g. End-Cap) strategies
- Study assortment at store/region level to recommend better merchandizing strategies
Pricing
Analyze price sensitivity of customers and improve pricing:
- Identify price elastic products and build price optimization engine
- Develop price perception for value based & high end products
- Counter Competitor strategy to capture new markets / customers
Branding
- Measure Brand Health by means of a brand-health assessment study
- Identify critical touch-points to influence customer perceptions
- Create customized communication for customers based on Lifestyle, Demographics Convenience. Consumption & Value
Strategy
- Competitor and cannibalization analysis
- Sales forecasting and planning
- Increase appropriate brand presence & availability
- Market Entry Studies and recommendations
