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CRM & Marketing

CRM & MARKETING ANALYTICS

Digital and social media have caused a paradigm shift in marketing. Traditional marketing strategies are no longer effective. Hence, organizations are increasing employing multiple communication & advertising channels. As a result, marketing analytics has evolved from simple analytical techniques to Bayesian and Neural network-based modeling to build response and optimization models.

At Convergytics, we have built such advanced models to implement marketing programs on multiple data sources (transaction, online, social and others). Thereby, helping our clients achieve improved ROI on their marketing spend.

CRM

  • Response Models
    • Life Cycle Models, Uplift Models, Attrition
  • Up-sell/Cross Sell
    • Product Propensity, Market Basket, Affinity
  • Customer Insights & Loyalty
    • Segmentation, Profiling, CLV
  • Integrated contact strategy
    • Circulation Optimization, Vehicle Effectiveness
  • Measurement Campaign
    • Effectiveness, Customer Experience

Marketing

  • Media Spend Optimization
  • ROI Attribution
  • Brand Equity
  • Brand Health Measurement
  • Partnerships & Programs
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Improving Marketing Effectiveness for Bollywood Movies

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Media Plan Optimization: The client achieved incremental 27% GRPs and reduced TV spending by 6% by spreading the spends in an optimized manner

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Market Mix Modeling: The client achieved incremental revenues of 13% over last quarter by spending the same amount but spreading it as per optimized framework

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