Digital and social media have caused a paradigm shift in marketing. Traditional marketing strategies are no longer effective. Hence, organizations are increasing employing multiple communication & advertising channels. As a result, marketing analytics has evolved from simple analytical techniques to Bayesian and Neural network-based modeling to build response and optimization models.
At Convergytics, we have built such advanced models to implement marketing programs on multiple data sources (transaction, online, social and others). Thereby, helping our clients achieve improved ROI on their marketing spend.
Life Cycle Models, Uplift Models, Attrition
Product Propensity, Market Basket, Affinity
Customer Insights & Loyalty
Segmentation, Profiling, CLV
Integrated contact strategy
Circulation Optimization, Vehicle Effectiveness
Effectiveness, Customer Experience
Media Spend Optimization
Brand Health Measurement
Partnerships & Programs
Improving Marketing Effectiveness for Bollywood Movies