Blog

Blog

In my last post, I spoke about the need for small business to use big data capabilities. In this post, I want to talk about engaging a partner that can unlock the potential of big data for small businesses that don’t have the scale to build an anal  read more...

FacebookTwitterGoogle+Share

In today’s world of data and analytics it’s now easier than ever to understand your customers behavior on your digital properties, analyze the behavior and customize the experience / market to them real-time or near real-time with the ri  read more...

FacebookTwitterGoogle+Share

Google AdWords is a great channel to get leads for your business. But, a key to your success is the use of data-driven digital marketing and analytics. Therefore, at Convergytics we provide end-to-end, data-driven marketing. That’s how we helpe  read more...

FacebookTwitterGoogle+Share

Big data is like teenage sex: everyone talks about it, nobody really knows how to do it, everyone thinks everyone else is doing it, so everyone claims they are doing it. ~ Dan Ariely The above quote never fails to generate a smile but I don’t think  read more...

FacebookTwitterGoogle+Share