Price Optimizer helps you manage and simplify the price management process while enhancing pricing accuracy and consistency across the entire product lifecycle.
It offers a comprehensive pricing solution by leveraging consumer demand and market insights to study customer price sensitivity. Price Optimizer enables you to plan standalone pricing, category price optimization, markdown optimization and competitive price positioning.
The result – maximization of margins and increased sales by optimally clearing inventory.
Life Cycle Price Management: Reduce time & effort to manage day-to-day pricing tasks via an integrated and automated approach to pricing studies starting from price elasticity to price optimization. Strategic Pricing Assessment: Deep insights and understanding of relative price position in the market with reference to competitors and as perceived by customers. Price Optimization: Improve your everyday pricing and increase category margins using category price optimization. Maximize revenue or margin based on demand functions for each product in a category while accounting for supplementary and cannibalization effects. Markdown Optimization: Optimize your pricing strategies based on inventory levels and sell through to balance between stock outs and under-pricing. Localized Pricing: Leverage local drives of demand and implement localized pricing strategy to cater to the local demography.
Manage all aspects of the pricing process with a single integrated solution that includes optimization, simulation and reporting.
Optimize category pricing for dynamic and every day prices for all products in a category to ensure maximum profitability.
Effectively align pricing strategies with category objectives and simulate response to alternative strategies.
Maintain price position in the market while executing competitive positions and desired price image.
Use granular prediction of shopper behavior to localize life cycle pricing strategies in order to cater to local consumer behavior.