Case Studies

Case Studies

case-study

An increasing number of companies across industries today rely on data to make better business decisions quickly. However, most analytics providers often overlook the gap between creation & consumption of analytics, without sufficient focus on data relevance, action-ability and implementation.

Convergytics was founded to bridge this gap. We do so by using intelligent technologies backed by result-oriented analytics services to help organization make better use of data than is possible in today’s constantly changing market environment.

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Reporting Factory Case-Study

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Data Fusion: Convergytics solution fused data from different channels to understand the impact of social chatter on brand imagery and sales

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Launching our Digital Analytics & Marketing Accelerator Solution (ADAM) for Startups

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Pathing Analytics: Pathing studies using a combination of clickstream & funnel analytics backed with a testing mindset increased conversion by 15%

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Visit Segmentation: Convergytics implemented a three tier segmentation to create travel persona classification to provide real time offers using Big data technologies

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Behavioral Segmentation: Convergytics solution helped a client to effectively segment it’s customers based on behavior and have customized messaging by segment

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Price Optimization: Price Optimization solution estimated Price elasticity (own and cross) for each SKU and optimized prices to maximize Units/ Revenues/Margins

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Assortment Optimization: Assortment optimization solution helped the client to have the right set of SKUs in store without compromising the revenues or footfall

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Product Optimization: Convergytics helped a large automobile client to design new models of cars with the optimal combination of features and price to maximize unit sales

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Sales Forecasting: Convergytics forecasting solution improved planning and reduced stock outs and lost sales scenarios

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Attrition Models: Convergytics Retention management framework helped the client to reduce churn by 7% QoQ and proactively address issues for distress

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Uplift Models: Convergytics modeling solution helped the client to refine the targeting strategy and mail those who will respond only when contacted

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Next Purchase Propensity Model: Convergytics helped a large retailer to identify the Next product purchase probability to target the right customer with the right product

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Improving Marketing Effectiveness for Bollywood Movies

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Media Plan Optimization: The client achieved incremental 27% GRPs and reduced TV spending by 6% by spreading the spends in an optimized manner

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Market Mix Modeling: The client achieved incremental revenues of 13% over last quarter by spending the same amount but spreading it as per optimized framework

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