From increased traffic and conversion to intelligent testing and personalization, our superior solution delivers all.
With the growing usage of multi-channel communication and advertising, conventional analytics no longer offers an in-depth and insightful picture. To keep pace with the changing digital and social media landscape, Convergytics has developed advanced analytics driven by Bayesian and Neural network based modeling to build response and optimization models.
With our ability to build such models and implement marketing programs on multiple data sources (transaction, online, social and others), we have been helping our clients achieve improved ROI on their marketing spend.
We combine site analytics and direct site-changes with intelligent split-testing of controversial ones. We incorporate industry & competitor studies to keep our clients ahead of their competition by using superior tools and techniques.
CRM & Targeting
We intelligently created a single-view of the customer journey across online and offline channels and help target them at the right time with the right message using the right channel by building an integrated contact strategy.
We help optimize marketing spends across online and offline channels and provide you significant lifts in ROI so that you get the most bang for your buck resulting in increased traffic and increased conversion due to improved quality of traffic.
We merchandise products intelligently leveraging best-in-class analytics with innovative layouts resulting in optimal real-estate usage on the site as well as better CTR and Conversion. Relevant real-estate is also allocated for Site Tools such as Navigation Bars and Internal Search.
We leverage all internal and external data sources to create a rich data store that reflects the true customer journey across devices, sessions and channels and use advanced analytics techniques to provide rich and actionable insights that drive businesses forward.
Identify price elasticities of products and build price optimization algorithm; combine it with A/B testing of merchandising options to identify most effective pricing strategies countering competitor strategies to acquire new customers.
Pathing Analytics: Pathing studies using a combination of clickstream & funnel analytics backed with a testing mindset increased conversion by 15%