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Banking

BANKING

To succeed, banks today need a renewed focus on imperatives such as the customer, new operating models and effective divestitures or mergers and acquisitions. Convergytics empowers you with a range of analytics-driven business solutions, outsourcing services and visualization tools.

Customer Acquisition

  • Pricing
  • NPD
  • Balanced scorecards for new customers
  • Contact strategy
  • Segmentation
  • Channel optimization

CRM

  • CLTV
  • Offer Bank
  • Cross Sell/ Up Sell
  • Attrition Modeling
  • Survey analytics
  • Next Purchase models

Marketing

  • New Market identification
  • Promotion effectiveness and tracking
  • Market mix optimization
  • Market Gaps identification
  • Attrition models
  • Channel optimization

Operations

  • Optimal staff allocation
  • ATM/ Branch location analysis
  • Financial reporting and Analysis
  • Channel management
  • Cross-channel Halo effects
  • Path to purchase analysis

Card Services

  • Performance scorecard
  • Payoff / Foreclosure Analysis
  • New merchant type acquisition
  • Merchant Retention Analysis
  • Self-cure Propensity Analysis
  • Customer Lifetime Value

 

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