Continuing industry shifts impact all media companies’ operations, distribution, consumer marketing, advertising performance, supply chains, content protection, and more. As choices for media consumption expand over print, broadband and mobile channels, providers, content creators and aggregators all must keep their business strategies aligned with the latest media delivery technologies.
Convergytics business intelligence for Media industry helps:
Improve media business insight into subscriber/viewer behaviours and preferences.
Increase subscriber/viewer acquisition and loyalty.
Exploit revenue opportunities across multiple distribution channels.
Leverage stronger, more productive industry partnerships.
Improve management of royalties, copyrights and content security.