Visit Segmentation: Convergytics implemented a three tier segmentation to create travel persona classification to provide real time offers using Big data technologies
Posted in Case Study, Digital, Tagged Convergytics, visit segmentation,Behavioral Segmentation: Convergytics solution helped a client to effectively segment it’s customers based on behavior and have customized messaging by segment.
Posted in Case Study, Digital, Tagged behavorial segmentation,Attrition Models: Convergytics Retention management framework helped the client to reduce churn by 7% QoQ and proactively address issues for distress
Posted in Case Study, CRM, Tagged attrition model, Convergytics,Uplift Models: Convergytics modeling solution helped the client to refine the targeting strategy and mail those who will respond only when contacted
Posted in Case Study, CRM, Tagged Convergytics, uplift model,Next Purchase Propensity Model: Convergytics helped a large retailer to identify the Next product purchase probability to target the right customer with the right product
Posted in Case Study, CRM, Tagged Convergytics, purchase propensity,
