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FAQs

FAQS

When was Convergytics founded?

Convergytics Solutions Private Limited was incorporated in India in May 2013. A year before that, we were incorporated in the USA as Convergytics Inc. which is now a wholly owned subsidiary of Convergytics Solutions Private Limited.

Where is Convergytics located?

Convergytics has its office in Koramangala, Bangalore. For the full address, Click here

Does Convergytics cater to small and medium scale companies or large scale companies?

We believe that every company big OR small needs analytics. The bigger companies not only have more data, they are also have better systems to capture and process this data. That makes them better suited for analytical solutions such as the ones Convergytics offers. Having said that, every company can benefit by working with us because we are able to provide unique solutions that will give you bang for the buck in terms of getting better systems in place and making better decisions soon after you start engaging with us. To learn more, you can send a mail to [email protected] or write to our VP of Client Servicing, Randhir Hebbar at [email protected] or CEO, Sanjeev Mishra at [email protected]

What makes Convergytics different from other analytics firms?

Convergytics in comparison to its competitors ranks highly in Focus on Analytics Implementation and Packaged Solutions. We also have a strong industry focus in Retail and CPG and in particular in Marketing, CRM and Online Analytics.

How does Convergytics manage off-shoring and what is its engagement model?

A robust communication model along with strong documentation help Convergytics in maintaining a glitch-free relationship with its clients. The Convergytics onsite team interacts with the client and directly communicates the requirements to the off shore team. The onsite and the off shore team are in constant touch with each other.
The off shore team has at least 30-50% overlap in work timings with the regional teams (Asia Pacific and Japan, Europe and Middle East and the United States).

What is Big Data and Data Analytics?

Big Data is a term used to refer to the huge amounts of data that is generated every day. Its definition is usually mapped by three V’s – Volume, Velocity and Variety. The V’s refer to not only the vast amounts of data generated, but also the speed with which new data is being generated every minute and every second and also the vast range of areas these data seems to cover. Such vast and complex data needs to be utilized on a day to day basis to understand the effects of decisions taken and to make further decisions.
Trying to make sense of this huge amount of data is a daunting task. This is where data analytics comes in. Analytics sees, processes and identifies key patterns that are relevant to the owner of the data. On the basis of these findings, it then helps with further decision making processes.

What can analytics do for my business?

Analytics makes the decision making process of a business faster and more accurate.
It can help one understand whether the strategies applied till now are working or not. It can help identify the areas that require improvement. It answers what are the changes that will positively affect the business. It can also help predict the impact that could potentially be created by steps that one intends to take in respect to their business. A major advantage of analytics is that it is not restricted to a single domain, but can help you make business decisions over a range of domains.

In which functional areas can I apply analytics?

Analytics is not restricted to a specific functional area. It ranges over Marketing, Finance, Operations, and Human Resources etc.

Here, at Convergytics, we offer services in the fields of Marketing, Customer Relationship Management, Optimizing the Market Mix, Social Media Marketing, Pricing Strategy, Store Operations, Merchandising, Supply Chain, Price Optimization, Promotion Optimization, Markdown Optimization, Brand Engagement, Real-time Customer Advocacy, Retail Excellence and more.

What performance gains can I expect?

Convergytics aims to provide tangible benefits to the clients that are measurable and takes accountability of the same. Our section on the Case Studies enumerates different situations where our clients have registered incremental ROIs in the following areas.
The off shore team has at least 30-50% overlap in work timings with the regional teams (Asia Pacific and Japan, Europe and Middle East and the United States).
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How do I contact you in order to purchase your services/ what is the process to attain your services?

You can send a mail to [email protected] or directly write to our VP of Client Servicing, Randhir Hebbar at [email protected]

What is expected from me if I subscribe to the services of Convergytics/ what kind of data will be expected from me?

The kind of data we expect from our clients differs on a case to case basis. Once the problem or the question to be answered with the help of our services has been determined, a list of the reports or the data that would be needed is forwarded to the client.

What are the different tools that I can expect Convergytics to use?

We make regular usage of analytical tools like SAS, SPSS, SSIS, SQL, Qlikview, Tableau, Omniture, Webtrends, GA and much more. The following charts depict our expertise in multiple tools and big data technologies.
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