Digital and social media have caused a paradigm shift in marketing. Traditional marketing strategies are no longer effective. Hence, organizations are increasing employing multiple communication & advertising channels. As a result, marketing analytics has evolved from simple analytical techniques to Bayesian and Neural network-based modeling to build response and optimization models.
At Convergytics, we have built such advanced models to implement marketing programs on multiple data sources (transaction, online, social and others). Thereby, helping our clients achieve improved ROI on their marketing spend.