Pricing analytics

PRICING  Analytics

Identify, analyze and optimize pricing opportunities for incremental revenue gains.

Convergytics Pricing Analytics enables proactive management of pricing policies and strategies. It helps you identify comparable business conditions that are most relevant as well as how different customer segments respond. This empowers you to fine-tune your pricing strategies and tactics to achieve incremental revenue gains of several percentage points and guides. Or to arrive at the right pricing that is in-line with your market positioning and business strategy.

Our Pricing Analytics has been developed by a team of analysts with advanced degrees in Statistics, Operations Research, Business Management and Economics.

We offer the following pricing solutions and services;

Life Cycle Price Management

It replaces day-to-day manual pricing tasks with an integrated and automated approach to pricing studies starting from price elasticity to price optimization.

Strategic Pricing Assessment

We help you attain deeper insights and understanding of relative price position in the market with reference to competitors and as perceived by customers.

Price Optimization

Our solutions and services enable you to listen and leverage the voice of your consumers. As a result, you gain better understanding of sentiments, attitudes and behavior for positive brand positioning.

Markdown Optimization

Markdown optimization helps you optimize your pricing strategies based on inventory levels and sell-through to balance between stock-outs and under-pricing.

Localized Pricing

With Localized Pricing, you can leverage local demand drives, and implement localized pricing strategy to cater to the local demography.

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