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Web Analytics

WEB ANALYTICS

From increased traffic and conversion to intelligent testing and personalization, our superior solution delivers all.

With the growing usage of multi-channel communication and advertising, conventional analytics no longer offers an in-depth and insightful picture. To keep pace with the changing digital and social media landscape, Convergytics has developed advanced analytics driven by Bayesian and Neural network based modeling to build response and optimization models.

With our ability to build such models and implement marketing programs on multiple data sources (transaction, online, social and others), we have been helping our clients achieve improved ROI on their marketing spend.

Site Optimization

We combine site analytics and direct site-changes with intelligent split-testing of controversial ones. We incorporate industry & competitor studies to keep our clients ahead of their competition by using superior tools and techniques.

CRM & Targeting

We intelligently created a single-view of the customer journey across online and offline channels and help target them at the right time with the right message using the right channel by building an integrated contact strategy.

Marketing

We help optimize marketing spends across online and offline channels and provide you significant lifts in ROI so that you get the most bang for your buck resulting in increased traffic and increased conversion due to improved quality of traffic.

Merchandising

We merchandise products intelligently leveraging best-in-class analytics with innovative layouts resulting in optimal real-estate usage on the site as well as better CTR and Conversion. Relevant real-estate is also allocated for Site Tools such as Navigation Bars and Internal Search.

Advanced Analytics

We leverage all internal and external data sources to create a rich data store that reflects the true customer journey across devices, sessions and channels and use advanced analytics techniques to provide rich and actionable insights that drive businesses forward.

Pricing

Identify price elasticities of products and build price optimization algorithm; combine it with A/B testing of merchandising options to identify most effective pricing strategies countering competitor strategies to acquire new customers.

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Visit Segmentation: Convergytics implemented a three tier segmentation to create travel persona classification to provide real time offers using Big data technologies

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Behavioral Segmentation: Convergytics solution helped a client to effectively segment it’s customers based on behavior and have customized messaging by segment

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