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6 Critical Steps to a Great Market Mix Model

Boost ROI on your Marketing Spends

  • Run scenarios for different marketing spends across various channels to determine the optimal solution for achieving target revenue

Discover how our market mix solution can help you to

create optimal media plans resulting in higher ROI

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  • Accurately identify lead-lag factors and predict Short-term and Long term impact of activities
  • Determine elasticity of sales with different spend levels and identify optimal spend range for each marketing activity
  • Build a marketing mix solution that mirrors the market & consumer behavior to understand ROI of marketing activities
  • Evaluate your brand’s strength and weaknesses through the MMX to understand and invest in specific areas that will improve brand positioning

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