SOCIAL MEDIA ANALYTICS OPEN SOURCE TOOL
Social Media is an effective channel for customer acquisition, engagement, advocacy & retention. Our Social Media Analytics & Research Tool (SMART) empowers you to effectively implement social media concepts into your core business functions.
SMART has been designed and developed by an experienced team of analysts for enterprises to leverage the power of Social Media. Our clients use our sophisticated tool and its user-friendly environment to monitor and measure the voice of their consumers to better understand their sentiments, attitudes and behavior to achieve positive brand positioning. The result – maximization of margins and increased sales by optimally clearing inventory.
- One stop solution for all your social media analytics needs. SMART includes data aggregation, text mining, sentiment tracking, demography analysis and reporting, and much more.
- Realize your campaign performance in real-time through the live reporting feature and understand the lifetime performance of a social campaign.
- Compare brand health of your company along with your competitors and take proactive measures to maintain brand leadership.
- Use our engagement console to manage social conversations based on your business needs and monitor them in one single dashboard. Plus respond to every complaint or query immediately.
- Integrate and access all your social profiles via one single place. Benchmark your performance among competitors using the Simplify 360 engagement and influence score feature.
- Our SaaS based social media solution enables you to get actionable data & insights. SMART makes it easy to listen to your customers, understand what they are saying about your brand, your products & your company, and respond to your customers in an efficient and effective manner.
- Easy creation of custom dashboards using data extracted from common social media channels as well as domain-specific forums to track sentiments against specific topics.
- Comprehensive engagement console with an ability to create multiple dashboards and track relevant keywords at minimum cost & effort.
- In-depth response analysis and detailed demographic view for better insights into brand and customer sentiment.
- Competitor benchmarking to understand relative market position and continuous monitoring of your brand vs. competitor brands.
- Automated intelligence to identify posts as ads and sales as well as classification of forums into blogs and social platforms for better understanding of social chatter.
- Engagement scores to identify or monitor key influencers and target them to improve brand sentiment.
- Unified campaign tracking dashboard with intuitive calendar view, automated alerts and powerful click stream analytics to enable 360 degree view of customers.
