RETAIL ANALYTICS SERVICES
The retail industry is increasingly changing at a dramatic pace. With evolving shopping habits and rising consumer expectations, most retailers are finding it hard to adjust. Through value-driven strategies, Convergytics helps retailers operate seamlessly across channels to create enhanced customer experiences.
Ads & Branding
Improve effectiveness of advertising and use in-store promotions to attract customers
- Media mix models to identify optimum advertising mix
- Coupon based promotions
- In Store displays and promotions
- Loyalty programs
Supply Chain
Improve supply chain capabilities to reduce lost sales/shrink & reduce cost
- Demand forecasting and safety stock to ensure product availability
- Inventory replenishment to improve turns ratio
- Route optimization to reduce delivery costs
Marketing
Identify current markets and their growth potential
- Tier 1 Cities – Expand customer base & test new products
- Tier 2 Cities – Acquire new customers and increase brand presence
- Tier 3 Cities – Establish market
Consumer Insights
Create differentiated communication for customers based on
- Lifestyle – Health Conscious
- Demographics – Children
- Convenience – Quick n Easy
- Consumption – Snack,
Breakfast
- Value – Price Conscious,
Deals
Merchandising
Identify profitable stores and leverage better shelf positioning & assortment to increase sales
- Assortment optimization to keep optimum mix of products
- Product positioning and use of end caps to increase visibility of products
- Store performance study to identify outliers in performance
WEB ANALYTICS
Analyze price sensitivity of customers and improve Price / Value perception
- Identify price elastic products and build price optimization engine
- Develop price perception for value based & high end products
- Counter Competitor strategy to capture new markets / customers
