Market Mix Modeling: The client achieved incremental revenues of 13% over last quarter by spending the same amount but spreading it as per optimized framework
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Sales Forecasting: Convergytics forecasting solution improved planning and reduced stock outs and lost sales scenarios
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Convergytics
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Business Context
A leading home improvement retailer based in Asia needed forecasting and reconciliation models that will accurately predict daily and intra-week sales for better planning. They also wanted to understand the drivers of sales and the contributions of various factors.
Our Solution
Implementation
- The model was implemented at store DC level
- Improved inventory planning
- Reduced stock outs
- Better long-term forecast and planning capability
Impact
- 4% Reduction in loss of sales due to stock out
- Reduced inventory holding cost by 7%
Posted in Case Study, Pricing Assortment, Tagged Convergytics, sales forecasting,