Uplift Models: Convergytics modeling solution helped the client to refine the targeting strategy and mail those who will respond only when contacted

Next Purchase Propensity Model: Convergytics helped a large retailer to identify the Next product purchase probability to target the right customer with the right product

Data Fusion: Convergytics solution fused data from different channels to understand the impact of social chatter on brand imagery and sales

Media Plan Optimization: The client achieved incremental 27% GRPs and reduced TV spending by 6% by spreading the spends in an optimized manner

Market Mix Modeling: The client achieved incremental revenues of 13% over last quarter by spending the same amount but spreading it as per optimized framework