Category Archives: Case Study

Data Fusion: Convergytics solution fused data from different channels to understand the impact of social chatter on brand imagery and sales

Media Plan Optimization: The client achieved incremental 27% GRPs and reduced TV spending by 6% by spreading the spends in an optimized manner

Market Mix Modeling: The client achieved incremental revenues of 13% over last quarter by spending the same amount but spreading it as per optimized framework

A leading home improvement retailer based in Asia needed forecasting and reconciliation models that will accurately predict daily and intra-week sales for better planning. They also wanted to understand the drivers of sales and the contributions of various factors.

• The model was implemented at store DC level
• Improved inventory planning
• Reduced stock outs
• Better long-term forecast and planning capability

• 4% Reduction in loss of sales due to stock out
• Reduced inventory holding cost by 7%