Attrition Models: Convergytics Retention management framework helped the client to reduce churn by 7% QoQ and proactively address issues for distress
Tag Archives: Convergytics
Uplift Models: Convergytics modeling solution helped the client to refine the targeting strategy and mail those who will respond only when contacted
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Convergytics
Uplift Models: Convergytics modeling solution helped the client to refine the targeting strategy and mail those who will respond only when contacted
Posted in Case Study, CRM, Tagged Convergytics, uplift model,
Next Purchase Propensity Model: Convergytics helped a large retailer to identify the Next product purchase probability to target the right customer with the right product
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Convergytics
Next Purchase Propensity Model: Convergytics helped a large retailer to identify the Next product purchase probability to target the right customer with the right product
Posted in Case Study, CRM, Tagged Convergytics, purchase propensity,
Data Fusion: Convergytics solution fused data from different channels to understand the impact of social chatter on brand imagery and sales
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Convergytics
Data Fusion: Convergytics solution fused data from different channels to understand the impact of social chatter on brand imagery and sales
Posted in BI, Case Study, Tagged Convergytics, data fusion,
Media Plan Optimization: The client achieved incremental 27% GRPs and reduced TV spending by 6% by spreading the spends in an optimized manner
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Convergytics
Media Plan Optimization: The client achieved incremental 27% GRPs and reduced TV spending by 6% by spreading the spends in an optimized manner
Posted in Case Study, Marketing, Tagged Convergytics, media plan,