More targeted traffic, better e-commerce conversion rates and increased basket size, are the trinity of e-commerce. Conversion is the centerpiece and the most important member of this trinity. How can you leverage existing data to increase conversion rate?
If your user-flow, drop-off rate spikes at certain pages on your website, then that’s a good place to start your optimisation tweaks. You don’t need to know much about CRO to know that drop off rate is a key indicator that your conversions could improve with a little A/B testing. (more…)
Posted in Blogs, Tagged Convergytics, ecommerce,We recently published a eBook on “43 ways to optimize an eCommerce website”. This book helps a website owner to understand the various tools, techniques, data sources that he/she can leverage to make better decisions on optimizing their website.
Broadly, the book talks about some of the standard stuff that most web analysts typically do. But, it also suggests other unique ways of looking at new data, new tools and new techniques to further improve your website. Even a small change in key metrics such as conversion and basket-size will result in a significant upside for the site owner. Making sure that the process of site optimization is an ongoing one is critical to the success of a business or a website.
Please download it and provide us feedback on what you think. You can do so at www.convergytics.net/43ways (more…)
Posted in Blogs, Tagged Convergytics, ebook,
