Tag Archives: ecommerce

43 Ways to Optimize your eCommerce Website

This is the title of our latest43ways to optimize a website eBook  which brings together several case-studies of interesting work that we have done in the Online and eCommerce Space. Even though, there are 43 different ways suggested including some that are probably things you are doing and many that you thought about but didn’t execute on, three broad themes epitomize the book: New Data Sources, New Tools and New Techniques. Continue reading →

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KPIs Managers should Track for a Better E-Commerce Conversion Rate

man with magnifying glassMore targeted traffic, better e-commerce conversion rates and increased basket size, are the trinity of e-commerce. Conversion is the centerpiece and the most important member of this trinity. How can you leverage existing data to increase conversion rate?

If your user-flow, drop-off rate spikes at certain pages on your website, then that’s a good place to start your optimisation tweaks. You don’t need to know much about CRO to know that drop off rate is a key indicator that your conversions could improve with a little A/B testing. Continue reading →

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