Convergytics was one of the startups that had a booth at the Fift Elephant where Sanjeev spoke to participants about our unique approach to Market Mix Modeling. More about the event here
If you’re not 100% thrilled about all that time you’ve been plugging away on analyzing customer data, you are not alone. The big struggles we see marketers from industries of all types obsessing over are ALWAYS related to the details of measuring the success of their efforts. They have questions like:
- 1. How much should you be investing in your marketing?
- 2. What results can you expect from your next campaign?
- 3. Our current analytics isn’t producing the results we’d expected – what am I doing wrong?
Posted in Blogs, Tagged Convergytics, Marketing Mix, MMX, Web Analytics,