In today’s world of data and analytics it’s now easier than ever to understand your customers behavior on your digital properties, analyze the behavior and customize the experience / market to them real-time or near real-time with the ri read more...
Google AdWords is a great channel to get leads for your business. But, a key to your success is the use of data-driven digital marketing and analytics. Therefore, at Convergytics we provide end-to-end, data-driven marketing. That’s how we helpe read more...
Big data is like teenage sex: everyone talks about it, nobody really knows how to do it, everyone thinks everyone else is doing it, so everyone claims they are doing it. ~ Dan Ariely The above quote never fails to generate a smile but I don’t think read more...
Analytics Project Tips John (name changed) is a Marketer for a leading apparel eTailer based in New York. John joined his current company recently and is struggling to make sense of the reports in his Inbox. The #s and findings in the reports just do read more...
