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Big data is like teenage sex: everyone talks about it, nobody really knows how to do it, everyone thinks everyone else is doing it, so everyone claims they are doing it. ~ Dan Ariely The above quote never fails to generate a smile but I don’t think  read more...

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analytics projectAnalytics Project Tips John (name changed) is a Marketer for a leading apparel eTailer based in New York. John joined his current company recently and is struggling to make sense of the reports in his Inbox. The #s and findings in the reports just do  read more...

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Bollywood is an industry that has a value of Rs. 138 billion and is expected to reach Rs.1661 billion by 2017 (FICCI-KPMG report). And if this is not impressive enough, the industry has produced 1.6 billion movies so far which is 4 times the number o  read more...

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If you’re not 100% thrilled about all that time you’ve been plugging away on analyzing customer data, you are not alone. The big struggles we see marketers from industries of all types obsessing over are ALWAYS related to the details of measuring  read more...

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