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More targeted traffic, better e-commerce conversion rates and increased basket size, are the trinity of e-commerce. Conversion is the centerpiece and the most important member of this trinity. How can you leverage existing data to increase conversion  read more...

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We recently published a eBook on “43 ways to optimize an eCommerce website”. This book helps a website owner to understand the various tools, techniques, data sources that he/she can leverage to make better decisions on optimizing their  read more...

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