This is the title of our latest eBook  which brings together several case-studies of interesting work that we have done in the Online and eCommerce Space. Even though, there are 43 different ways suggested including some that are probably things you are doing and many that you thought about but didn’t execute on, three broad themes epitomize the book: New Data Sources, New Tools and New Techniques. (more…)

At Convergytics, every conversation about what is not right with analytics today and what can we do to set it right comes back to the 3Cs. How can you bring together the 3Cs together to deliver value to your clients and make all the stakeholders happy?
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Many great websites are capable of being much better sales machines following simple, actionable tweaks. For many, it’s something as simple as streamlining the sales process, while others would benefit from more visual stimulus to highlight known conversion aids such as free delivery or click and collect options.

Although delivery features are a part of your business model rather than your site design, highlighting conversion triggers will always help your KPIs. How to increase retail sales? Here are some of the most important design features for improved conversions. (more…)

More targeted traffic, better e-commerce conversion rates and increased basket size, are the trinity of e-commerce. Conversion is the centerpiece and the most important member of this trinity. How can you leverage existing data to increase conversion rate?

If your user-flow, drop-off rate spikes at certain pages on your website, then that’s a good place to start your optimisation tweaks. You don’t need to know much about CRO to know that drop off rate is a key indicator that your conversions could improve with a little A/B testing. (more…)

We recently published a eBook on “43 ways to optimize an eCommerce website”. This book helps a website owner to understand the various tools, techniques, data sources that he/she can leverage to make better decisions on optimizing their website.

Broadly, the book talks about some of the standard stuff that most web analysts typically do. But, it also suggests other unique ways of looking at new data, new tools and new techniques to further improve your website. Even a small change in key metrics such as conversion and basket-size will result in a significant upside for the site owner. Making sure that the process of site optimization is an ongoing one is critical to the success of a business or a website.

Please download it and provide us feedback on what you think. You can do so at www.convergytics.net/43ways (more…)