Category Archives: Blogs

A Dashboard is the visual display of the most important information needed to achieve one or more objectives for a specific audience which fits entirely on a single computer screen or even the front of a car so that it can be monitored at a glance to ensure you are on the right track, how far have you traveled on the journey and any course-correction / gas or oil refill that is necessary.

While there are several ways that a dashboard can be designed badly, there are a few guidelines that will help any developer / engineer design and build a great dashboard that serves the objectives / needs of the audience it is designed for, uses the data in the most appropriate way and displays only the necessary KPIs that drives better decisions using the right kind of visualizations is designed. (more…)

Cart Abandonment is one of the biggest challenges faced by eCommerce retailers. There are many different reasons for customers abandoning something that they have added to cart. Some of them can be effectively reduced, where others are due to some things beyond a eTailer’s control such as customer preferences or inclination to buy from an Offline Retail Store. (more…)

This is the title of our latest eBook  which brings together several case-studies of interesting work that we have done in the Online and eCommerce Space. Even though, there are 43 different ways suggested including some that are probably things you are doing and many that you thought about but didn’t execute on, three broad themes epitomize the book: New Data Sources, New Tools and New Techniques. (more…)

At Convergytics, every conversation about what is not right with analytics today and what can we do to set it right comes back to the 3Cs. How can you bring together the 3Cs together to deliver value to your clients and make all the stakeholders happy?
(more…)

Many great websites are capable of being much better sales machines following simple, actionable tweaks. For many, it’s something as simple as streamlining the sales process, while others would benefit from more visual stimulus to highlight known conversion aids such as free delivery or click and collect options.

Although delivery features are a part of your business model rather than your site design, highlighting conversion triggers will always help your KPIs. How to increase retail sales? Here are some of the most important design features for improved conversions. (more…)